The Operator Program
UMS doesn't sell packages. It walks operators through a five-stage journey — from the first honest conversation to a marketing engine that runs without you and a peer network of operators growing alongside you. Built on infrastructure we own, so your website, your data, and your presence are yours from day one.
Five product families. One journey.
The Five Product Family
Digital Foundation
The base your engine runs on: a website built to convert, your Google Business Profile optimized, your social presence reset, your listings cleaned up. A one-time build — and you own everything from day one. No vendor lock, no 'we'll release your site if you stay.'
Operating System Core
The engine, running monthly. Missed-call automation, lead nurture, booking that actually connects to your calendar and CRM, and review automation that compounds your reputation. This is what makes the phone ring and the leads turn into booked work without you managing it.
Operating System Plus
For operators ready for more: custom workflows, multi-channel sequences, vertical-specific campaigns. You grow into it when the business is ready.
Custom Creative
Optional. Two hours of filming, four times a year, turned into a documentary-style feature, fifteen-plus short clips, and a month of scheduled content. For operators who want their face on the brand — without becoming a content creator.
Operator Mastermind
Earned, not bought. When your system is running clean, you're invited into your vertical's cohort: operators in the same work, in the same markets, growing in parallel. Quarterly in person, monthly online — plus a place in the community's network, including TAAL's accountable business directory as it comes online, and the standing that comes with it.
The Five-Stage Journey
Stage 1 — Recruited into the cohort
A real conversation. No pitch, no pricing deck. Just whether it's a fit.
Stage 2 — The Four-Prong Audit
A written diagnostic of your whole marketing footprint, and an agreement if you move forward.
Stage 3 — Digital Foundation
The one-time build. Four to six weeks. You own the assets.
Stage 4 — Operating System
The engine goes live — missed-call automation first. Month-to-month, indefinite. No multi-year lock.
Stage 5 — Mastermind + TAAL
The peer network, and a place in the community's network as TAAL's accountable directory comes online. The reason the rest exists.
Priced in a real conversation, not off a page.
Public pricing helps you comparison-shop; it doesn't help you make a real decision. Every operator's situation is different, so UMS names numbers when you're in an actual conversation about your business — starting with the audit.