by David Campbell | Mar 24, 2026 | Beginner & Foundation
Imagine two businesses posting on Instagram this week. One is a family-run coffee shop in Austin trying to pull in morning regulars. The other is Starbucks, with a global creative team, a seven-figure ad budget, and a brand that’s already living rent-free in...
by David Campbell | Mar 24, 2026 | Beginner & Foundation
Here’s a question most small business owners have asked at some point: “I spent money on Facebook ads and got nothing. Is digital marketing actually worth it?” You’re not alone. A lot of small business owners feel burned, they tried something,...
by David Campbell | Mar 24, 2026 | Beginner & Foundation
Short answer: It depends on the channel, from a few days with paid ads to 6–12 months with SEO. This guide breaks down exactly what to expect, and when, so you can plan smarter and stop second-guessing. You’ve been posting on Instagram. You published a few blog...
by David Campbell | Feb 25, 2026 | Blog
Key Takeaways A 90-day digital marketing plan helps small businesses set clear goals, optimize resources, and track measurable growth across SEO, content, social media, and email campaigns. Month 1 focuses on foundation: audience research, website optimization,...
by David Campbell | Feb 25, 2026 | Strategy & Planning
Key Takeaways A digital marketing strategy connects business goals, target audience data, and digital channels to generate leads, increase sales, and improve brand awareness. Clear SMART marketing goals, detailed customer personas, and competitor research create the...
