The provided text is comprised of excerpts from Dan Kennedy’s book, “No B.S. Ruthless Management of People & Profits,” which champions a blunt, profit-centric approach to business management. The book rejects common, softer management theories, arguing that employees are “rented assets” and the only rational reason to employ someone is for profitability. Key topics include the importance of accurate thinking about the employer-employee relationship, the need to hire slow and fire fast, and the supremacy of marketing as the master within a business. The text also covers practical methods for maintaining control, such as video and audio surveillance to combat theft and time wasting, establishing clear standards and measurements (like Customer Value and Sales Effectiveness), and adopting a Speed Imperative to prioritize accomplishment over activity or perfectionism.
