The sources, primarily derived from the “Multiplier Mindset” podcast by Dan Sullivan and its accompanying study guide, outline a radical strategy for entrepreneurial success based on differentiation and client engagement. Sullivan advocates that entrepreneurs must operate with a dual time system, maintaining a 25-year vision for long-term ambition while executing in agile 90-day increments. The core message is that the true battleground is competition for the client’s time and attention, not products or services. To win, entrepreneurs must stop promoting themselves and instead focus entirely on the client’s future, utilizing powerful, open-ended inquiries like the “D.O.S.S. question” to foster a unique, collaborative partnership. This approach, exemplified by Strategic Coach, ensures sustained client loyalty by continuously helping clients articulate and achieve their evolving aspirations.
